Originally launched back in 2023, Samsung’s mobile cloud gaming service was advertised via the “Gaming Hub” on Galaxy devices. Its announcement followed a line of preexisting cloud gaming services, such as GeForce Now and Xbox Gaming. The Gaming Hub began offering cloud gaming options to Galaxy phones following its launch into open beta last year. This brought “instant plays” to Galaxy devices, allowing players to jump right into games without sitting through any download time.

Samsung officially released its cloud gaming service through the Gaming Hub a few days ago, revealing its launch through an advertisement on the company’s newsroom. The mobile gaming cloud platform is now live and available on Galaxy devices throughout North America.

The advertisement informs readers that the service will allow players to access “full-fledged Android-native games” without download or reduced latency. It claims that Samsung’s new platform will also benefit game publishers, who will be able to produce and spread their games with a newfound “efficiency and scale.” While most of today’s media is already consumed through streaming services, the advertisement points out that “the largest category of media – mobile games, with over 2 billion users globally – still employs the download model for each piece of content.” Samsung’s aim is to change this and normalize streaming within the mobile game industry.

The service currently includes 23 popular mobile game titles to play through, all of which are entirely free. These games are accessible through advertisements, the Galaxy Store, or the Gaming Hub, and can all be played right away thanks to the system’s ability to bypass the formerly long setup process. The cloud technology allows even mid-level Galaxy devices to run the games with relative ease, and is compatible with both Android APKs and in-game purchases.

Samsung’s mobile cloud gaming platform has already showed signs of success, with “50% of users starting a game immediately after clicking,” making it essentially ten times better than the industry average. It has also succeeded in reaching new audiences “with a 149% increase in active users during testing in the United States and Canada.” Samsung’s recent announcement followed the news of Xbox Cloud Gaming allowing its members to stream certain pre-owned titles.  Incorporating streaming services into the world of video games has become somewhat commonplace, leading giant companies like Samsung to advance their respective platforms.