Monopoly GO! is the hit mobile adaptation of the timeless Monopoly Board Game, developed by Scopely in collaboration with Hasbro. Launched fairly recently in April 2023, the game maintains the essential premise of original Monopoly while adding new features tailored specifically for mobile devices. This includes timed events, special tokens, multiplayer interactions, shorter sessions, and animated boards that bring the game to life on screens. The app has gained a significant fanbase since its release last year, becoming the fastest mobile game ever to gross $3 billion. Its success is at least in part due to Scopely’s regular implementation of new partnerships and themed events.
Scopely recently made a groundbreaking partnership with Rugby Six Nations, a prestigious annual rugby union tournament consisting of six European teams from England, France, Ireland, Italy, Scotland, and Wales. This marks the tournament’s first-ever partnership and brand collaboration with a mobile game.
Guiness Men’s Six Nations announced the partnership with Scopely’s Monopoly GO! via a post on the tournament’s official X (formerly Twitter) account. The post explains that Monopoly GO! marks their first mobile-gaming collaboration, and that it spans across both the Men’s and Women’s Six Nations. The Women’s X account posted an announcement nearly identical to the Men’s division, with both posts encouraging players to read more on the news by using conveniently included link.
Scopely also commented on the partnership in a recent statement, expressing that “this first-of-its kind partnership combines the charm and playfulness of Monopoly GO! with the excitement of rugby, uniting the game’s global player community and rugby fans around the world.” Monopoly GO! players in the United Kingdom have a unique chance to experience the ongoing Six Nations tournament through both social media and the game. This event, called the “ultimate Tycoon experience,” will let players win prizes like Six Nations ‘Super Saturday’ fixture tickets, as well as incorporating an all-new in-game tournament. If won, the tournament will reward lucky players with an exclusive shield.
The 2025 Guinness Men’s Six Nations tournament will span from Friday, January 31, 2025, to Saturday, March 15, 2025, while the Guinness Women’s Six Nations is set to begin on Saturday, March 22, 2025. Players interested in participating in the event can download Monopoly GO! for free on iOS and Android devices.