Lords Mobile is a mobile strategy game developed by IGG (I Got Games) in 2016. It combines elements of real-time strategy (RTS), role-playing (RPG), and city-building mechanics, which has made it easily recognizable to fans of these genres. In the game, players are tasked with building and expanding their own kingdom, training armies, engaging in PvP and PvE battles, and forming alliances (guilds) with other players. Lords Mobile also includes features unique to the game, like Turf Wars & Kingdom vs. Kingdom (KvK) Events, Castle Skins & Customization, Monster Hunts, and frequent collaborations with brands and franchises for exclusive in-game content.
Today Lords Mobile celebrates its nine years of service with IGG, and instead of sharing the news with an in-game reward or secret bonus, the game has decided to celebrate alongside Coca-Cola. Lords Mobile announced the collaboration via a post on the game’s official X (formerly Twitter) account, stating that “the Lords Mobile & Coca-Cola collab is here!” The post encourages players to check the game directly for more details on the event, and also provides a convenient code, valid from February 1 to February 28.
Lords Mobile also posted a promotional video leading up to the collaboration with Coca-Cola. It lasts around thirty seconds and showcases characters from the game interacting with bright beautiful explosive Coca-Cola bottles. In a comedic twist, a giant bottle falls from the sky and wins the battle just as the video comes to an end. The video’s description states that “Lords Mobile is turning 9 this year,” and that the game will “certainly be celebrating in style!” They recommend that viewers and fans “stay tuned for exclusive Castle Skins, Decorations, Avatars, emotes, and more that will make this anniversary extra special!”
Lords Mobile is available for free on both iOS and Android devices for anyone interested in giving it a try.