It seems that popular platforms can no longer focus on just one thing. They must be more engaging and retain people’s attention for extended periods, even indefinitely if necessary. YouTube has recently been testing the addition of mini-games to the platform. Youtube had announced They are planning to launch these games globally, called Playables, which will be accessible on the YouTube app and website.

What the hell is “YouTube Playables” and why did it just appear on my home screen? pic.twitter.com/kukX6IrxEI

— ItsJustJord (@ItsJustJ0rd) June 1, 2024

On its official blog, YouTube announced that over the past few months, a limited number of users were selected to test a new feature called Playables, which is a collection of free games. This is the first time they mentioned that there would be about 75 games on the site. Additionally, you can share the game with friends by tapping the three-dot, just like a normal YouTube video.

The blog also mentions the types of games available, stating

Playables are a fun, interactive way to experience YouTube — with lightweight, entertaining games

like Angry Birds Showdown,Words of Wonders,Cut the Rope,Tomb of the Mask, and Trivia Crackand so many more that you can play right now.

The most interesting thing about Youtube’s adventure into the video game world is that it has deep parallels to Netflix’s foray into the same space. Just like Netflix, Youtube’s strategy aims to keep users engaged on their platform for longer periods by expanding their entertainment offerings. They say it’s a way to enhance user retention and provide a more comprehensive entertainment experience. However, there is skepticism in the air; many people believe this initiative might be overlooked, similar to how Netflix’s video games did not make a significant impact.

Despite these concerns, Youtube has adopted a fresh approach to the types of video games they are offering. Instead of focusing on the latest high-tech games, they have chosen to feature early 2010s games that many users might remember playing on their iPhones or iPod touches. This decision adds a nostalgic angle to their game offerings, appealing to a sense of familiarity and fond memories for many users. This nostalgic twist could be a clever marketing tool, sparking conversations and piquing curiosity about the platform’s new gaming feature.