Ubisoft Ends Production on Starlink Toys Amidst Poor Sales

It appears Ubisoft is ending the toys to life aspect of last year’s Starlink: Battle for Atlas. According to a production update on the game’s official website, the game did not meet the company’s sales expectations. Due to this, the company has “made the decision to not release any additional physical toys for the Spring update and in the future.” However, this isn’t the end of content coming to the game as the post would state:

As part of our effort to do right by our passionate and dedicated community we are currently hard at work on our biggest update to the game so far and are pleased to tell all of you that there will be new digital ships, pilots and weapons to collect.

Announced back at Ubisoft’s press conference at E3 2017, Starlink: Battle for Atlas was aimed to be Ubisoft’s entry into the toys to life genre. However, it seemed the genre was already on the decline at that time. Then, at last year’s E3, Ubisoft announced they had surprisingly partnered with Nintendo to bring Star Fox characters into the game for its Nintendo Switch release. The game would finally release on October 16 of last year.

As aforementioned, new content will still be heading to the game even though physical content will not. Earlier this year, a new update for the game was announced during the February Nintendo Direct. That update is set to add the rest of the members of the villainous Star Wolf team from the Star Fox series to the game among other updates.

Ubisoft also promises to continue to update the game digitally from here on out with “a ton of free content” including “additional missions, challenges and new activities” for players to experience. They also plan to incorporate fan suggested content “such as Outlaw Racing.”

You can currently check out Starlink: Battle for Atlas on Nintendo Switch, PlayStation 4, and Xbox One.

Zachary Dalton: I have a major passion for video games, the stories they tell, and writing about them. Avid believer that video games present the best storytelling opportunities out of any media, and that needs to be conveyed. Former competitive Pokemon player. Attended university to study game development. Wouldn't be who I am today without games.
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