As we’ve seen these past few weeks, the video game industry is getting more expensive. Both PlayStation and Xbox have once again increased the prices of its consoles. The Steam Machine is just over $1,000. It has led many to wonder what will the PS6 and Project Helix, XBOX’s next-gen console cost? In recent Q&A, Sony Interactive Entertainment President and CEO Hideaki Nishino was asked about the price and whether or not the company was ready to take a loss considering the rise in prices for everything. Nishino said that they won’t sell hardware at a “significant” loss.
Sony says it doesn’t intend to sell hardware at “significant” losses as a principle, but is “monitoring the market” with PS6 in mind:
“As a principle, we do not intend to sell hardware at significant losses. At the same time, we are carefully monitoring the market and continuing… pic.twitter.com/4Igi9sj3FJ
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The question that was brought up was whether or not it is reasonable to assume that the pricing will continue to prioritize the profitability of the hardware, considering recent consumer behavior.
“First, we regard hardware as the base for providing the gaming experience, and by offering products such as the PlayStation Portal Remote Player (PS Portal), we aim to provide experiences tailored to users’ play styles beyond the living room, which has traditionally been considered the primary usage environment,” Nishino replied.
“As for pricing, it is not realistic for us to absorb all component cost increases, and we have already implemented some price increases outside Japan. At present, however, sales are proceeding as planned, and we do not believe this has led to a decline in customer demand.
“As a principle, we do not intend to sell hardware at significant losses. At the same time, we are carefully monitoring the market and continuing to evaluate our approach. We believe it is important for us to make every effort to ensure that customers fully understand the value we provide in relation to pricing.”
Last month, Sony President and CEO Hiroki Totoki said that they have not yet decided on a release for the PlayStation 6 or a price.
“We have not yet decided on at what timing we will launch the new console, or at what prices,” Totoki said last month, via Sony’s translator. “So we would like to really observe and follow the situation.
“Looking at the current circumstances, the memory price is also expected to be very high FY 2027, because there will still be a shortage of supply. So under that assumption, we must think carefully what we will do.”
Aldora CEO Joost Van Dreunen talked to GamesIndustry.biz about the next generation. “At this rate, the next generation may not even release until 2028, and when it does, north of a grand is the floor. Even existing devices are getting marked up.”