Sega has been on a bit of a rocky path recently, with the publisher’s annual sales underperforming significantly and a recent pair of very bad Sonic the Hedgehog games. To that end, the company has revealed to Game Informer that they will not be in attendance at this year’s E3.
Sega is in the process of “restructuring,”which is PR speak for “laying off a lot of people,” having shut down its San Francisco office to relocate to Southern California instead. The company is also transitioning away from consoles and focusing more on the PC and mobile market. This can be evidenced by the announcement of a new free-to-play mobile game, Hortensia Saga, and their recent acquisition of Company of Heroes developer Relic Entertainment, after its publisher THQ went bankrupt.
Because of this busy period for them, Sega won’t have a presence at the biggest videogame convention when it takes place next month in Los Angeles.
A statement from them reads:
Over the next months, Sega of America will be focusing on the restructure and relocation to southern California, and we have decided to not attend E3 with our own booth this year.
With the majority of our bigger titles launching later in 2015/2016, particularly those from our AAA studios Relic Entertainment (Company of Heroes), Sports Interactive (Football Manager), and Creative Assembly (Total War), we are concentrating our efforts for some of these major announcements after our relocation. Instead, we will be collaborating with our various business partners for this year’s E3 show.
It’s not all doom and gloom for Sega, however. The publisher will soon be adding Total War: Warhammer to its repertoire, and other titles soon to be released under its name will be showcased at E3.