A spokesperson for Nintendo recently spoke to the Wall Street Journal and revealed that the company still has more to reveal regarding the Nintendo Switch. As the Nintendo spokesperson put it “We haven’t shown everything yet.” Per this same spokesperson, there are more Nintendo Switch announcements to come next year before the console’s slated March 2017 release time frame. What exactly the new details could be is not clear. As we discussed in a previous article, it might be the hardware specifications for the Switch or it could even be the new Nintendo console’s launch price.
It is likely that this attempt at continuing the hype for the console is due to Nintendo’s stock dropping after the reveal of the Nintendo Switch. After the reveal of the Nintendo Switch, Nintendo’s stock value dropped off 6.5 percent. This is quite obviously the opposite effect that the company hoped the reveal would have. This is also contrary to what many would have believed to have happened since the Nintendo Switch when it was originally called the NX, was probably the most talked about video game console, especially leading up to the reveal. Per Bloomberg, Nintendo’s stock rose 4.5 percent, equivalent to about a billion dollars in market value, leading up to the reveal of the then Nintendo NX. This 6.5 percent drop off that the company has suffered after the Switch reveal has completely erased that initial value gain.
There is much speculation as to why the reveal for the highly anticipated console is seemingly having the opposite effect that the company intended for it to have. In the aforementioned Bloomberg article, Hideki Yasuda, an analyst for the Ace Research Institute in Tokyo is quoted as saying,
The reveal comes relatively late for a game console that is slated to go on sale in March. It has to be sufficiently different from Wii U and deliver on Nintendo’s promise of a completely new concept device.
This unforeseen lost in investor interest is definitely a surprise to general audiences and Nintendo alike. It’s yet to be seen how exactly Nintendo will cope with this lost in investor interest and it seems that trying to continue to build hype around the console is the first step. MXDWN’s other Nintendo Switch related articles can be read here.