Nintendo’s Switch is steadily becoming the company’s best-selling console, and with the news that famed Japanese role-playing video game developer Square Enix will be focusing more on developing for the Switch, the good news just keeps on rolling for the big N. In fact, as the Switch gets closer to outselling the Wii, Nintendo’s previous best-selling console, investor confidence in the brand has been going up, and so have Nintendo’s stocks.
According to a report made by Bloomberg, ever since the Switch went on sale back on March 3rd, Nintendo has outperformed the broader Japanese stock market by at least 20 percent during its first month. That’s more than twice the percentage point outperformance Nintendo experienced during the first month following the launch of the Wii back in 2006. This also a great boost for the company since Nintendo suffered quite a bit of loss following the launch of their previous console, the Wii U, which fell a staggering 30 points behind. The Wii U ended up becoming Nintendo’s worst-selling home console in the history of the company and caused many consumers and investors to question if the brand lost its way.
Thankfully, that all changed with the release of the Switch, as the console has proven to be so popular that many retailers are struggling to meet the ever-growing consumer demands. In fact, the limited supply has driven up the price of the Switch on some auction sites. On eBay, the Switch has been selling for an average of $450, 50 percent more than the regular retail price.
No doubt Nintendo will soon increase production of the Switch to meet consumer demand. All we need now are some more good games to play on it.