UK console players are in for a literal treat in August, in celebration of the 20 year anniversary of Xbox. Krispy Kreme, the famous doughnut seller, has announced an upcoming collaboration with Xbox. From August 2 to 22, in UK Krispy Kreme stores and online (although still only available in the UK), official Xbox doughnuts will be available for purchase. The doughnuts, having been given the name “The Nexus Level,” feature the iconic green Xbox X, are dipped in icing, and filled with cream. A single doughnut will retail for £2.10, and a dozen for £14.45, but they could be worth potentially far more than that.
Welcome to the next generation
Introducing… The Nexus Level Doughnut
— Krispy Kreme UK (@krispykremeUK) July 28, 2021
The appeal of these doughnuts, however, is not limited to their taste or branding. If a dozen of the pastries are purchased, the buyer can enter a giveaway for a free Xbox Series S. Beyond that, just by entering for the first time, the purchaser automatically receives one free month of the Xbox Gamepass Ultimate. It is unknown if this promotion will ever become available in regions outside the UK. These doughnuts will become purchasable on August 2nd, 2021, and will be available until August 22, 2021.
🍩 New Product Announce 🍩
— Xbox UK (@xboxuk) July 28, 2021
Krispy Kreme in the UK has created an Xbox doughnut to celebrate 20 years of Xbox. The doughnut is called the Nexus Level, and the marketing collab with Microsoft also involves giving away Xbox Series S consoles pic.twitter.com/hdCCHKI2CP
— Tom Warren (@tomwarren) July 28, 2021
This sweet treat collaboration will hopefully be an example to many more gaming brands. For more information, check the Krispy Kreme UK website, where they outline the exact rules and regulations of the doughnuts and the giveaway.