

The lastest report from Circana on the video game market has been released. Consumer spending in both video game hardware and accessories reached all-time June records in large part due to the release of Nintendo Switch 2 which became the fastest-selling video game hardware device in U.S. history.
With the Nintendo Switch 2 launch, hardware spending for the month of June increased 249% when compared to a year ago, to $978M. This marks a new record high for hardware spending in the month of June, surpassing June 2008 which reached $608M. Overall, U.S. total spending on video game hardawre, content, and accessories increased 22% compared to a year ago, to $5.7 billion.
Nintendo Switch 2 sold 1.6M units in June, the highest launch month unit sales for video game hardware in U.S. history. Previously, PlayStation 4 held the record at 1.1M units during November 2013. The launch of Nintendo Switch 2 also helped increase video game content spending which grew 6% compared to a year ago, to $4.4 billion.
Elden Ring: Nightreign stays at the top of the best-selling games list. Death Stranding 2: On the Beach and Mario Kart World follow behind at 2 and 3 on the list.
With the success of the Nintendo Switch 2’s launch, many are wondering whether or not it’ll be on track to outsell the Nintendo Switch. Circana analyst Matt Piscatella told IGN:
“What the launch sales of Switch 2 primarily tell us is that they made a lot of Switch 2 to sell at launch. Lifetime sales and launch sales of a console often do not correlate, meaning that some consoles with small launches ended up doing incredibly well lifetime (PS2 only sold 400k in its launch month) while others with big launches ended up not doing as well lifetime. Since launch month demand is rarely satiated by available supply (and it is certainly not a great sign when it is, historically) all we can really get a read on at launch is the confidence of the manufacturer to make so many units available, and the ability of the supply chain to get those units into the market.
But having the biggest launch month sales for any new video game hardware platform is a helluva good start.”
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