Paul David Nuñez August 27th, 2025 - 8:42 AM
In June, Circana announced that the Nintendo Switch 2 became the fastest-selling gaming hardware in U.S. history, selling 1.6M units. The previous record was held by PlayStation 4 with 1.1M units sold. Now, in Circana’s latest report for the month of July, it’s been revealed that Nintendo Switch 2 has surpassed 2M units sold.
July 2025 U.S. Video Game Market Highlights from Circana & Sensor Tower:
A big month for Garena’s Free Fire helped lift video game content spending higher in July compared to a year ago, while Nintendo Switch 2 drove gains in hardware (while surpassing 2 million units sold along the way).
— Mat Piscatella (@matpiscatella.bsky.social) August 27, 2025 at 6:00 AM
Monthly hardware spending grew 21% compared to a year ago, with $384M, marking the highest hardware spending in the month of July since 2008 with $441M. While the Nintendo Switch 2 drove July’s hardware spending growth, PS5 hardware sales fell 47% compared to a year ago. Xbox Series sales dropped 69% and Nintendo Switch spending went down 52%. Currently, Nintendo Switch 2 is the best-selling hardware in units and dollars for 2025. PlayStation 5 ranks second in both categories.
Content – July video game content spending increased 4% when compared to a year ago, to $4.5B. The increase was driven by growth in the mobile (+7% in July vs a year ago, to $2.3B) and non-mobile subscription (+21%, $0.5B) segments, which offset a 9% drop in spending on Console.
— Mat Piscatella (@matpiscatella.bsky.social) August 27, 2025 at 6:00 AM
July video game content spending increased 4% compared to a year ago, to $4.5B. This was due to the growth in the mobile and non-mobile subscription segments, which offset the 9% drop on console spending. “July 2025 was an explosive month with 7% US consumer spend growth over July 2024 and significant upheaval in the top 10. perhap’s the most shocking was the arrival of Free Fire at #6,” Sam Aune of Sensor Tower said.
Hardware – Nintendo Switch 2 has now surpassed 2 million units sold in the US life-to-date. It is currently 75% ahead of the unit sales pace set by the original Nintendo Switch.
— Mat Piscatella (@matpiscatella.bsky.social) August 27, 2025 at 6:00 AM
With the new milestone, Nintendo Switch 2 is 75% ahead of the unit sales pace set by the original Switch.
Content – EA Sports College Football 26 was the best-selling premium video game of July, while the EA Sports MVP Bundle ranked 2nd. For the 2025 year-to-date period, EA Sports College Football 26 debuted as the #3 best-selling title with the EA Sports MVP Bundle placing 12th.
— Mat Piscatella (@matpiscatella.bsky.social) August 27, 2025 at 6:00 AM
EA Sports College Football 26 was the best-selling game of the month followed by the EA Sports MVP Bundle which includes both College Football and Madden, Donkey Kong Bananza, and Tony Hawk’s Pro Skater 3+4 rounding up the top 4 games of the month with all new titles. For 2025, EA Sports Football 26 has become the third best-selling game of the year so far with The Elder Scrolls IV: Obilivion: Remastered at second and Monster Hunter Wilds at first.
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