CD Projekt Red Tells Investors Company Reputation is More Valuable than Cost to Fix Cyberpunk 2077

CD Projekt Red heads are saying the cost of their reputation is more valuable than the cost it will take to improve their latest release, Cyberpunk 2077. In a transcribed call to investors, CD Projekt Red addressed the controversy surrounding the highly-anticipated title. This comes after Cyberpunk 2077’s launch on last-gen consoles, PlayStation 4 and Xbox One, was (to put it nicely) less than favorable to customers. CD Projekt Red Joint-CEO Adam Kicinski, CFO Piotr Nielubowicz, Marcin Iwiński the Joint-CEO and cofounder, and Michał Nowakowski the Board member responsible for publishing were all answering questions during the call. 

Kicinski explained to investors how the company displayed only PC  or next-gen console gameplay to potential customers and, after the game failed to deliver on less powerful consoles, it generated major distrust among the gaming community. The CEO said on the call, “that’s why our first steps are solely focused on regaining those two things. We are concentrated on fixing Cyberpunk on last-gen consoles.” During the emergency meeting, he also mentioned how fast developers are working to improve the game, with the first set of fixes released last weekend and more coming over the next few weeks. Unfortunately, when asked on the planned Cyberpunk 2077 DLC and separate multiplayer, Kicinski responded “to be honest, it’s too early to judge.” 

After widespread outcry from last-gen console players, the official Twitter account for Cyberpunk 2077 apologized for their underperformance on older consoles and offered refunds to players having problems. Players reported countless glitches that made the game almost impossible to play for some. When asked about refunds, Iwinski told investors they had just started the process and “sincerely hope that gamers will prefer to wait for updates since they had waited so long for the game.” Since then, developers have been working hard to deliver what was originally promised. 

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