Activision Blizzard’s Call of Duty League has announced its two newest sponsors, Twitter and the US Army. Both partnerships went into effect day one of the league’s Los Angeles home series event at Shrine Expo Hall. The contents of both deals have important details fans should know.
Twitter’s agreement with the Call of Duty League will see the social media platform host league highlights and facilitate community engagement. The partnership aims to encourage fandom, with all teams possessing their own hashtag emoji’s, and the use of Twitter’s conversational functions for “fan predictions and cheering.” Rishi Chadha, Global Head of Gaming Content Partnerships at Twitter, commented in the deal saying “The Call of Duty community has been one of the largest gaming communities on Twitter, and we are thrilled to be partnering with Activision Blizzard to continue to support this vibrant community.” Chadha also noted that Call of Duty esports was responsible for 3 of the top 10 most talked-about esports events on the Twitter platform. You can find real-time highlights from matches and instant fan reactions on the Call of Duty League’s official Twitter page.
The US Army also came aboard as a sponsor for the league, furthering their use of esports as an important recruiting attraction. Their partnership with Activision Blizzard is a one year deal, which will see the US Army as a presenting sponsor for a broadcast segment called “Tactical Play”, which reviews key highlights from league matches. They will also sponsor an upcoming collegiate competition, titled Call of Duty Collegiate. The tournament is open to eligible college students in the US and Canada, and will be presented on the GameBattles competitive gaming platform by collegiate gaming company Tespa. The Call of Duty League will also continues its aim to ignite fandom, with the US Army hosting walk-up and play opportunities for fans at events.
Previously announced sponsors include Mountain Dew Amp Game Fuel, PlayStation, Astro Gaming, and SCUF Gaming. We’ve seen the impact of these two new deals already, with the Call of Duty League Twitter page flooding with content, and the US Army making their presence known at the league’s event in Los Angeles. Activision Blizzard have a knack for finding league sponsors, check back for more updates on partnerships.