Launched in 2009, the Angry Birds franchise quickly took over the world of mobile games with its satisfying slingshot gameplay. After cementing its name in history and breaking mobile gaming records, Rovio Entertainment went on to release numerous sequels, including Angry Birds Two (2019), Angry Birds Friends (2012), Angry Birds Dream Blast (2018), and many more. The franchise has evolved in order to stay relevant, producing merchandise and multiple animated films.

Rovio Entertainment’s latest Angry Birds mobile game, Angry Birds Block Quest, has soft-launched on Android devices for players in the United States, continuing the franchise’s ever-expanding legacy. Any Angry Birds fans or potential players currently living in America can find and try out the game through their respective Google Play Store.

According to the official Angry Birds Block Quest Google Play Store description, the game involves mastering “the Block placements” and working “your way through novel levels.” It also notes that the game will be updated on a periodic basis and warns players to install the latest update or risk corrupting their game’s progress. Rovio Entertainment recently released six minutes of gameplay in a YouTube advertisement on October 31st, playing through levels 1-10. The video depicts Angry Birds Block Quest as an old school brick game, combined familiar Angry Bird characters and mechanics. 

Aside from the released gameplay footage, advertising for Angry Birds Block Quest has been almost nonexistent. The game has already faced a fair amount of criticism, however, with Angry Bird fans alleging that the game has utilized ai content instead of acquiring graphics from artists. The issue was discussed extensively via posts on X (formerly Twitter), many of which included images of the game’s cover art and screenshots of gameplay that they claimed appeared suspicious. Reviews on the Google Play Store also alleged that Rovio Entertainment used artificially generated images, with one user called CosmicSW Ch., claiming that “Rovio (a multi million dollar company mind you) are using AI art for this game.” They state that until the alleged use of ai is “disproven by the company” or “is fixed by them hiring REAL artist to replace the Ai art,” their review will remain unchanged.

Even if it saves time this looks uncanny and soulless. I find it hard to believe they can’t afford a professional artist either, this just screams “We’ve grown desperate and lazy so we don’t care about quality so long as it sells.” pic.twitter.com/VOPhe3M91M

— coral (@bakucorral) November 2, 2024

No comments have been made by Rovio Entertainment regarding these ai allegations, as of yet. The game is available for U.S. based Android users in its soft launch form, although its developers have not yet specified any information regarding its global or iOS release.