Zynga has been quietly attempting a comeback for the better part of the past couple of years. With some purchases of other development studios, the company looks to be in a position to make a big splash in the industry once again. This is no more evident than their most recent purchase, the biggest one they’ve ever made. It’s been revealed that Zynga will officially acquire the Turkey-based game developer Peak Games, known for the mobile titles Toon Blast and Toy Blast, for a whopping $1.8 billion.
Zynga is set to buy Turkish mobile-game maker Peak for $1.8 billion, marking its biggest acquisition yet https://t.co/Fqx6Ymoda5
— Bloomberg (@business) June 1, 2020
The move makes sense as Zynga already bought the card games division of their studio for $100 million in 2017, which in turn looks to have benefited Zynga exponentially. Therefore, it isn’t a big surprise for the company to buy them out completely. Peak Games made a press release to officially announce the purchase, while also ensuring that this move is the right one. “We are a team born in Turkey and we are proud to have once again demonstrated to the world the enormous human potential of our country. We believe that the agreement made with Zynga is a sign of future success both for our country and for us.”
We’re far and away removed from Zynga’s glory years when they were dominating the online market with their IP FarmVille. Releasing in 2009 through Facebook of all things, the farming simulator became an unstoppable force for Zynga, so much so that they were forced to build their own data center to accommodate the numerous players logging on every day. The game dropped off quite a bit in 2011, which didn’t help when the company went public in the New York Stock Exchange as their stocks were priced much lower than anticipated.
However, as we said earlier, Zynga waited and made all the correct strategic purchases to get back in the game. Now that they have their hands on two successful mobile titles in Toon Blast and Toy Blast, with the former reaching more than $200 million in its first year alone, we expect the studio to see some serious financial gain the coming months, as well as reach a much wider audience in the process.