Warner Bros Discovery To License Franchises to Game Studios

A new strategy from Warner Bros Discovery (WBD) was announced during the company’s recent Q2 earnings call. According to the announcement, Company CEO David Zaslav and Global Streaming president JB Perrette explained their wish to grow its gaming division.

According to IGN, this comes after the company reported Warner Bros. Discovery reported a net loss of $10 billion despite gaining $9.7 billion for the quarter. Additionally, it was also revealed that the revenue for Warner Bros’ Games declined 41% year-on-year.

Both Zaslav and Perrette believe that focusing on free-to-play games and licensing its owned franchises to other studios will help balance out the current problems plaguing the game’s division, like the recent underperformance of  Suicide Squad: Kill The Justice League. Their focus on free-to-play games was why WBD acquired Multiverse developer Player First Games earlier this year.

“…We have 11 studios here, and we have a lot of IP. And there’s also a lot of interest among others in coming to take advantage of some of that IP for gaming, which we’re looking at,” wrote Zaslav. “Because as JB said, we need to get bigger, and the IP that we own and the value that it has in the gaming space is something we’re looking to take advantage of,” he continued.

Zaslav and Perrette noted that more information on their strategy will be revealed sometime in the future. For more information, head over to Warner Bros Games’s official website and social media.

Caitlyn Taylor: New media and entertainment have been apart of my life since I was very young, and I don't think that interest will ever go away. When I'm bored, I immerse myself in lore videos no matter the length.
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