Ubisoft has been having a rough go of it recently, and it hasn’t quite abated. Earlier this week, Ubisoft’s Monetization Director, Stevy Chassard, took to LinkedIn to share his thoughts on the public response that Ubisoft has been experiencing recently. The post which has since been deleted but was screenshotted and posted to Twitter/X by Grummz, Mark Kern.
In the original statement Chassard clams that the ways in which “ ‘gamers’ react [to new games] on social media, wishing ill-fate to companies and people alike is sad.” And no he isn’t just talking about Ubisoft, following the previous statement with “(And not only towards Ubisoft).” Chassard is insinuating with his comments, particularly with his use of quotes around gamers, that the people who are finding problems with Ubisoft content, who aren’t happy with the direction the company is going, are not true gamers, whoever that applies to. Instead these dissidents, the “vocal minority” that Chassard is referring to are embarrassing the greater community of gamers, citing his own feelings of being “hurt and ashamed to be a part of this community.”
Chassard then turns his call out towards fellow game developers, calling the opinions of fellow industry individuals “more revolting” than those shared by fans. He further states that these individuals have “exposed [themselves] as non-decent human beings” who are unaware of the negative effects their words might have on thousands of employees. Pushing further he asks why fans can wish failure on a company just because they don’t “cater to [fans] or that the product does not please [fans].”
Grummz’s caption to this picture was exemplary of the blowback that Chassard’s comments created, leading to the post’s deletion. Overall, Grummz’s response highlights how Chassard’s finger pointing never takes a moment to address any actual criticism Ubisoft has faced. Instead, Chassard implies that there is a silent majority, quietly in support of Ubisoft, and that those who are vocal are a small subsection of the gaming community, emboldened by their online anonymity. However, that point of view does not take into account people who have spoken up about real issues with Ubisoft, and demanded more from the company. It also does not excuse the ways in which Chassard refers to fellow industry people.
Despite its deletion, Chassard’s post is now immortalized on the internet, and whether Ubisoft fires him or not, the public is aware of Chassard’s feelings. What happens next, we’ll just have to wait and see.