Today, Twitch has updated its guidelines on branded content. The guidelines detail what is allowed for branded streams and what isn’t. Following the announcement, there was backlash from the community including several big streamers such as Mr. Beast, Asmongold, and the group OTK which Asmongold is a part of.

Twitch has new Branded Content Guidelines.

– On-stream logos are limited to 3% of screen size.
– Burned-in video Ads are NOT allowed.
– Burned-in Display Ads are NOT allowed.
– Burned-in Audio Ads are NOT allowed.#TwitchNews #TOSgg pic.twitter.com/QrlrQhGAbm

— 🔴 Live now | Zach Bussey (@zachbussey) June 6, 2023

With the new rules, on-stream logos have to be shrunk to 3% of the screen size. Burned-in video, display, and audio ads are no longer allowed. Channel page panel ads, product placement, links in chat, discussing/unboxing products, and playing sponsored games is allowed. There is also a requirement for streamers to display a new disclosure when their stream contains branded content. If a streamer does not follow this new rule, it could lead to disciplinary actions against their account, including suspension.

Also, here’s a list of things you cannot do branded content for.

All of this can be found here: https://t.co/q1djJe6lkR pic.twitter.com/ZrKmHYDHHG

— 🔴 Live now | Zach Bussey (@zachbussey) June 6, 2023

Mr. Beast took to Twitter and said ” Hey Twitch, how about instead of handicapping what creators make, you help them make more? seems more logical.”

Hey @Twitch how about instead of handicapping what creators make, you help them make more? Seems more logical.

— MrBeast (@MrBeast) June 6, 2023

Asmongold also released a statement regarding the new guidelines. He called for fellow content creators to either boycott Twitch or leave the platform altogether and migrate to other ones, such as YouTube, Kick, or Rumble. Asmongold notes that these advertisement restrictions do more financial harm to streamers than good.

I don’t say it lightly but I think this is a legitimate situation where streamers should consider boycotting Twitch or moving to other platforms

Making common and harmless forms of advertisement literally against ToS so Twitch can monopolize more of streamers income https://t.co/LgofvJKnWo

— Zack (@Asmongold) June 6, 2023

Tips Out, the Co-Founder of the influencer network and media company OTK said that the organization will leave the platform if Twitch follows through on enforcing the new rules.

If this goes through, @OTKnetwork will be leaving Twitch. This is a direct attack on our business, staff, and all of the hard work we have put into our organization.@djclancy999

— Tips Out (@TipsOut) June 6, 2023

Following the announcement of the new guidelines and the backlash from the community, Twitch released a statement on Twitter talking about the reception.

We do not intend to limit streamers’ ability to enter into direct relationships with sponsors, and we understand that this is an important part of how streamers earn revenue.

— Twitch (@Twitch) June 6, 2023

We missed the mark with the policy language and will rewrite the guidelines to be clearer. Thank you for sharing your concerns, and we appreciate the feedback. We’ll notify the community once we have updated the language.

— Twitch (@Twitch) June 6, 2023