Twitch has been dominant in the live-streaming market so far, one of their rivals Mixer has folded only months after taking on some of Twitch’s biggest names leaving Twitch with only Facebook Gaming to really rival them. The Chinese gaming corporation Tencent has been setting itself up to take on the streaming giant. Tencent has been testing out their service, Trovo, since early March this year.
Trovo’s difference from Facebook Gaming and Twitch is that Trovo is focused on mobile gameplay. Tencent is poised to launch Trovo in July with a 30 million dollar partnership. Trovo is still in beta testing and is extremely small with its largest game being Call of Duty: Mobile with 2,600 views and Valorant is under 200. Tencent is launching Trovo with the Trovo 500 partnership program, which will be offering financial incentives to five hundred streamers.
We understand how difficult it is to rebuild on an entirely new platform and this is a burden we don’t want you to carry alone. Trovo strongly believes that monetization opportunities should be available to all streamers dedicated to making live streaming their career and we’re committed to helping support creators that support Trovo along the way.
A Trovo representative stated that the top twenty percent of streamers will have additional incentives and rewards as well. A special tier will be available to specific streamers who keep leveling up on their platform. There are plans to expand Trovo in the future to bring in more streamers and allowing multiplatform streaming. While Trovo is comparably small and cannot outright overtake Twitch, they are back by Tencent and has a fair chance at the East Asian market. Tencent did launch in 2019, WeGame digital storefront, and while it’s not as large as Steam, it does amass 70 million monthly active users, mostly Chinese and Filipino users.