According to GameSpot, Google recently conducted a study to find which brands American teens and millennials prefer. For the purposes of the study, “teens” was defined as people aged thirteen to seventeen while “millennials” was defined as people aged eighteen to twenty-five. The study surveyed about 1600 teenagers and 800 millennials between May and July of 2016.
It was found that teens prefer Microsoft’s Xbox consoles the most while millennials tend to prefer Sony’s PlayStation consoles. Both teens and millennials, however, prefer both the Xbox and PlayStation over Nintendo consoles. The survey also found that teens’ favorite video game franchises include The Legend of Zelda, Call of Duty: Black Ops, Grand Theft Auto, Pokémon, Minecraft and Counter-Strike: Global Offensive.
Interestingly, despite the fact that teens tend to prefer Xbox consoles, none of teens’ favorite gaming franchises are Xbox exclusives. Furthermore, two of teens’ favorite franchises, The Legend of Zelda and Pokémon, are Nintendo exclusives, even though teens don’t think Nintendo is as “cool” as Xbox and PlayStation. Teens’ less favorable view of Nintendo is likely due to Nintendo’s notorious incompatibility with third-party developers, particularly with its Wii U console. Aside from the two Nintendo exclusives, the rest of teens’ favorite franchises have support from both Xbox and PlayStation consoles.
The study also found that teens’ four favorite brands are YouTube, Netflix, Google and Xbox respectively. Teens also think the coolest things in technology include Virtual Reality, Augmented Reality and smartphones, particularly iOS devices. You can read Google’s full report of the study by clicking here.