It looks like Square Enix is the next major company eyeing the game subscription service model. In an interview with GamesIndustry.biz at E3, Square Enix president and CEO Yosuke Matsuda stated the company is considering creating their own game subscription service. This comes off the back of Matsuda stating that the company wants to preserve and make their back catalog of games available.
At present, as I say, we are offering our games on multiple subscription services, including Microsoft’s. But eventually I do think that we need to get to the point where we have enough insight that we can build our own service.
If Square Enix does pursue this route, they will be entering what is gearing up to be a very competitive market. Microsoft already has Xbox Game Pass and the newly announced Game Pass Ultimate. Sony has PS Now. Electronic Arts has EA Access which is on its way to PlayStation 4. Google’s Stadia game streaming subscription service is on the horizon. Then, Ubisoft just announced their own subscription service, Uplay+, during their E3 press conference, and it’s set to launch this Fall. With all these services, plus the need for subscriptions to play games online on consoles, Square Enix will need to find a way to stand out in this very crowded space.
However, it may still be a while before Square Enix enters this space. Matsuda stated, “But at the same time that would require significant preparations and investment.” Thus, it likely won’t happen any time soon. Matsuda even stated that the company may even consider allowing for other companies’ games to appear on their service similar to Xbox Game Pass or PlayStation Now.
Square Enix has already had a massive E3 with some big announcements. Both Final Fantasy VII Remake and Marvel’s Avengers both had big blowouts during the company’s E3 presentation. You can check out our impressions of Marvel’s Avengers and Final Fantasy VII Remake from our time spent with the games at E3.