Despite not owning a smartphone, Simon Cowell has signed onto an advertisement with a mobile gaming company. The famous celebrity revealed in 2020 that he has not used a mobile phone in the past three years. So, this recent news has piqued the interest of many fans in the entertainment industry.

The “X-Factor” and “America’s Got Talent” judge, Simon Cowell have signed a mega-money advertisement deal for a mobile game. Cowell claims to have filmed an advertisement for the puzzle game Royal Match. It was stated, “He will make a seven-figure sum from this advert for a mobile phone game. Simon filmed it last week and it will air in the coming months,” one source adds.

Simon Cowell stated: “It means you don’t wake up to, like, fifty text messages you can’t reply to. And that’s what happened one morning. I woke up, and I’ve got fifty-two unread messages. I thought, ‘Even if I reply to every one of those, I’m going to get another replying back, and then I’m going to get more that day’. And I realized it was actually stopping me from working or living properly, so I just turned it off and I went a month, three months, then a year, then two years, then three years. And I love it. Even if you limit it, you know, you don’t want your telephone to rule your life.”

A chat with a publication revealed that this was an “odd choice” for Cowell considering his career as a television personality and reality show judge; he has no links to the gaming industry whatsoever. In fact, “Simon rarely puts his name on anything for advertising but the offer from this was too good to turn down,” stated one source. “For someone who doesn’t own a mobile phone, it seems an odd choice to have Simon fronting it. But the execs thought he was the perfect choice.”

Royal Match is a match-three puzzle mobile that was released in July of 2021. It is free-to-play and houses over a thousand different levels for players to engage with. Developed by Dream Games, Royal Match circles around the monarch, King Robert, who is in need of some assistance in restoring his magnificent castle back to its former glory. With over fifty million downloads, the puzzle game is available on personal computers, Google Play, and the App Store.