Iapri Summerville May 2nd, 2023 - 6:57 AM
Rockstar Energy Drink takes to the virtual world with one of their latest ad campaigns. Partnered up with PlayerUnknown’s Battlegrounds Mobile, the two corporations take “Fuel What’s Next” to the next level as they bring players a new in-game experience involving the famous Euphoria star, Angus Cloud, as their brand partner.
“It’s exciting whenever we have the opportunity to partner with an immensely popular celebrity who connects with our players in PUBG MOBILE, so when Rockstar Energy approached us with the idea to bring Angus Cloud into the world of PUBG MOBILE, we felt it was a perfect fit,” said Anthony Crouts, Senior Director of Marketing for PlayerUnknown’s Battlegrounds MOBILE.
The release of their two trailers reveals to both current and prospective players the best bits of the Rockstar Energy Drink and PlayerUnknown’s Battleground MOBILE collaboration. It revealed that Angus Cloud has his own in-game skin along with some special perks and events that will come from this campaign.
The new player model skin has some Augus Cloud flare as it is based on the actor’s fashion sense. Titled the “What’s Next Set”, it includes a black hat, sunglasses, and a gold puffer jacket. Over the course of four weeks, players of the mobile game across the entire United States will have the chance to participate in the “What’s Next In-Game Challenge” for a chance to include this set as a in-game rewards along with some other exclusive Rockstar Energy Drink inspired items. In addition, at the end of the event, the first player to complete the challenge will win the grand prize of a real-life Rockstar Energy Polaris Slingshot.
Fuel what’s next with @rockstarenergy! Log into @PUBGMOBILE and compete in the #whatsnext In-Game Challenge to unlock in-game rewards and a chance to win a Polaris Slingshot for U.S. players.
#PUBGMOBILExRockstarEnergy #RockstarEnergy pic.twitter.com/2CTulKy29E— PUBG MOBILE (@PUBGMOBILE) April 25, 2023
On top of that, Rockstar Energy celebrated the launch of the Angus Cloud’s integration into PlayerUnknown’s Battlegrounds by hosting a “PUBG MOBILE x Rockstar Energy Drink ‘What’s Next’ live stream on April 27, 2023 which featured a special performance by rapper Don Toliver at NRG Castle in Downtown Los Angeles. Featuring the new in-game skin, fans were able to tune into the performance through Twitch from 7:30 p.m. to 9 p.m. that offered viewers the chance to receive in-game skin codes for the What’s Next Set, premium gaming gear, and custom Rockstar Energy merchandise.
From motorsports, art, fashion, and skateboarding, Rockstar Energy Drink’s Fuel What’s Next campaign has come a long way from its initial release in November of 2022 and continues to find mores of engaging with their demographic.
For those interested in taking part in this on-going event after the trailers, the mobile game is available for a free installation on Google Play and the iOS store.
