Paul David Nuñez March 27th, 2026 - 11:14 AM
In case anyone isn’t aware by now, the video games industry is in a very turbulent state at the moment, as layoffs continue to happen and Xbox, Nintendo, and Sony raise console and accessory prices. Now, Sony has announced that they are raising the prices of the PlayStation 5, PlayStation 5 Pro, and the PlayStation Portal again $100, roughly a year after the first price increases of the current console generation. The new prices are effective starting April 2, 2026.
Important price update for PS5 and PlayStation Portal: https://t.co/zFrI7uozps pic.twitter.com/Xih3ppppdu
— PlayStation (@PlayStation) March 27, 2026
“With continued pressures in the global economic landscape, we’ve made the decision to increase the prices of PS5, PS5 Pro, and PlayStation Portal remote player globally,” Isabelle Tomatis, Vice President, Global Marketing, Sony Interactive Entertainment said. “We know that price changes impact our community, and after careful evaluation, we found this was a necessary step to ensure we can continue delivering innovative, high-quality gaming experiences to players worldwide.
The updated recommended retail prices for the PS5 and PS5 Pro are as follows:
U.S.
- PS5 – $649.99
- PS5 Digital Edition – $599.99
- PS5 Pro – $899.99
U.K.
- PS5 – £569.99
- PS5 Digital Edition – £519.99
- PS5 Pro – £789.99
Europe
- PS5 – €649.99
- PS5 Digital Edition – €599.99
- PS5 Pro – €899.99
Japan
- PS5 – ¥97,980
- PS5 Digital Edition – ¥89,980
- PS5 Pro – ¥137,980
The updated recommended retail prices for PlayStation Portal remote player are as follows:
- U.S. – $249.99
- U.K. – £219.99
- Europe – €249.99
- Japan – ¥39,980
As the Trump tariffs continue to affect the video game industry along with the wars in Iran and Ukraine as well as the cost of RAM skyrocketing amid the global memory shortage sparked by AI demand, there is speculation that the PS6 could cost at least $1000 as it gets pushed back to launch in 2028 or 2029.
As these price changes continue, Circana analyst Mat Piscatella noted that gaming is trending towards becoming a hobby focused on high-earners.
“A bigger portion of the market is going to people who are more affluent, have higher incomes, and the lower-income parts of the market are really struggling,” said Piscatella. “That premium gaming space is leaning more and more on the affluent consumer.”
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