Last month we reported that the Nintendo Switch was the undisputed king of sales during the Black Friday and Cyber Monday sales events. With Super Smash Bros. Ultimate’s impending launch on December 7, we knew that Nintendo was going to propel themselves into the stratosphere once again, and we weren’t disappointed. According to Business Wire’s Analytical U.S. Sales report, the Nintendo Switch has made leaps and bounds with sales since its initial 2017 launch, selling more than 8.7 million units from that point to the end of November 2018. This makes the Nintendo Switch the fastest selling video game console of the current generation.
According to the report, Nintendo was also the top selling publisher of the year. This was helped by a number of first party titles that released in 2018, including Super Mario Party and Pokemon: Let’s Go, Pikachu and Evee, which sold 1.4 and 2 million units respectively. While these numbers are impressive, the real champion of video game sales was undoubtedly Super Smash Bros. Ultimate, smashing the competition away with over 3 million units sold in just 11 days, making it the fastest selling Nintendo Switch title in history.
To put this in perspective, three other popular Nintendo Switch titles, The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, and Super Mario Odyssey have sold in their lifetime, 4 million, 5 million, and 4.7 million units in the U.S. respectively. Keep in mind that these three games have all been out for well over a year now, while Smash Ultimate was only released a mere 11 days ago. It may be sitting at 3 million units right now, but don’t be surprised when that number climbs to new heights in the next couple of months, as it’s on track to becoming the best selling game on the system, especially after the announcement that Joker from Persona 5 will be one of the future DLC fighters.
It wasn’t too long ago when everyone thought that Nintendo was in trouble, even after the Switch launched. It’s safe to say that the company has proven that they can still be the king of the mountain in the video game market, as once again, Nintendo dominates the holiday season.