Nintendo’s iconic mascot, Mario, is headed to dining tables across the country when Super Mario Cereal, a collaboration between the Japanese video game company and American food manufacturer, Kellogg’s, hits store shelves in December.
The cereal was rumored earlier this week and confirmed by Nintendo earlier today through a tweet. Nintendo acknowledged the product’s leak through a cereal-based pun and a Dec. 11 launch date for the breakfast food. The confirmation came a day after Nintendo tweeted about amiibo support in Super Mario Odyssey and two images showing a variety of figurines.
— Nintendo of America (@NintendoAmerica) November 30, 2017
— Nintendo of America (@NintendoAmerica) November 29, 2017
Super Mario Cereal features Mario and Cappy from Super Mario Odyssey on the box, which comes with amiibo functionality built into the packaging. Scanning the box works the same like a typical amiibo, as players hold the packaging to the Nintendo Switch until the system recognizes the input. Odyssey players will be rewarded with either gold coins or a heart for scanning the Super Mario Cereal box.
“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” said Tom Prata, Senior Vice President of Strategic Initiatives at Nintendo of America. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”
Besides the unique properties of the box, the mixed berry cereal includes themed marshmallows shaped like the series’ signature mushrooms and question blocks. Nintendo previously entered the breakfast market with the Nintendo Cereal System in 1986, produced by Ralston. The two companies released several video game-inspired cereals throughout the 80s, for Donkey Kong and Donkey Kong Jr. In May 2000, Kellogg’s released a Pokémon cereal with four marshmallows modeled after Pikachu, Poliwhirl, Ditto and Oddish.
Like each previous video game food, Super Mario Cereal is a limited edition product.