Today, Kotaku published a new interview with the head of Xbox, Phil Spencer. The interview discussed a variety of topics such as Xbox’s strategy, the partnership between Sony and Microsoft, and more. In discussing Xbox and how they are doing things differently with having games on both console and pc; and how it seems like that Xbox won’t need a box in the future, Spencer said “We use this tagline both internally and externally: Play the games you want, with the people you want and we say on the devices [you want], which you can think about as “anywhere.” And we are driven by that. We actually think two billion gamers on the planet, the size of the business that gaming is today, that for us the industry continues to grow when reduce friction to people coming in.”
Phil Spencer then discusses the idea of not needing to buy an Xbox. he says “I actually find that in reality people play on a console because they enjoy playing on a television on the couch with a controller in their hands, and it’s an experiential thing more than it is trying to sell an individual device. To shorten it: We focus on the player; we don’t focus on the device.
When discussing the business of the gaming idustry, Spencer said “the business is selling software and services. The business is not how many consoles you sell. The consoles are not where profit in this side of the business is made, which is where the whole: ‘Who’s selling more consoles’ at any one time as the kind of root good of who is doing well in the business is just not true. It’s all about how many games are people playing. And how much people are spending playing those games and how often they play.”
Phil Spencer also discussed the partnership between Sony and Microsoft that was made recently and what that means for Xbox and PlayStation. He said “We should start, just so we’re clear, that it’s a memorandum of understanding. It’s the beginning of the kind of conversation. Sony and Azure looking at the future of cloud gaming. We look at what you’re going to need in order to be a future gaming platform – content, commuity, and cloud are things that we focus on – and there are only a couple of companies on the planet that really have a global cloud that can reach gamers everywhere. You could either go and invest tens of billions of dollars in trying to catch up, or you can figure out who your partners are. We do think about the strength that we get as our platform grows and having great partnerships with gaming companies helping us grow that platform strength is important to us.”