NetEase, a leading internet and game services provider has announced the creation of a new internal game studio called Anchor Point Studios. They are based in Barcelona, Spain, and Seattle, United States and are founded by Paul Ehreth, formerly of Remedy and Smilegate. Ehreth is a Game Director and Game Designer with more than 20 years of experience building games for PC and console. Anchor Point Studios will focus on developing action-adventure games for console and PC that push the boundaries of entertainment and bring elements of surprise into the gameplay.

Hello world! Anchor Point Studios is founded by industry veterans with a passion for creating immersive and engaging action-adventure games that offer rich social and multiplayer experiences #AnchorPointStudios #Newadventure pic.twitter.com/QMYTd5o79A

— Anchor Point Studios (@AnchorPoint_Inc) April 26, 2023

“We’re so excited to officially drop our anchor in Barcelona, the hometown of my great-grandparents, and start building a strong team for our journey of exploration together with NetEase Games. Our studio’s motto is ‘Per Aspera, Ad Astra’ (‘through hardships, to the stars’) because we want to build an adventure that will stay fresh and provide a unique experience that will surprise and delight people each time they play, and I want us to acknowledge the challenges we are setting out to face. We’re grateful to NetEase Games for giving us the creative freedom and resources to build this interconnected world that will expand beyond games and reach into other mediums as well,” says Paul Ehreth, founder of Anchor Point Studios.

Ehreth is joined by a talented team including Head of Operations Pete Torrents and other colleagues with decades of combined experience in the industry. The team’s past work includes Halo, Ghost of Tsushima, Red Dead Redemption 2, and The Division.

Simon Zhu, President of Global Investments and Partnerships, NetEase Games said: “When we met Paul, we immediately realized he had the passion to create truly magical worlds, with experiences that are surprising and offer something new every single time they are played. At NetEase Games, we believe in giving creators the ability to build games of lasting quality that will be played for many years to come. We know Anchor Point Studios is reaching for the stars and we’ll make every effort to help them get there.”