Craig Flannagan, Microsoft Canada’s director of marketing for Xbox, said at a preview event that a launch Xbox One system will last buyers, “conservatively, a decade.”

To explain his estimate, Flannagan remarked that the, “Xbox One is going to start ahead, in terms of the experience we can deliver… because we’re built for the future, we’re going to stay ahead.” Of course the user interface will probably change with time, as it did on the Xbox 360, but Flannagan expressed confidence in the Xbox One’s hardware.

With the Xbox One gearing up for a big launch – Flannagan said that Xbox One preorders are double that of the Xbox 360 at its debut – some gamers are expressing doubt over the ten year estimate. The notorious Red Ring of Death that plagued the Xbox 360 proved that a console with a lot of redeeming qualities can be hampered by a single major flaw. Some people are wary of a similar problem popping up with the Xbox One.

A launch day Xbox One lasting at least ten years is a pretty big claim, but if Microsoft can back it up it will hopefully set a new standard for console reliability. Early adopters will be able to put the console through its paces when it goes on sale November 22.