Circana has released its latest report on the video game market for the month of March. Total spending on video game hardware, content, and accessories gained 4% in March 2024 vs. YA, reaching $4.9 billion. Mobile content spending grew 15%, while there was a 32% drop in hardware. The best-selling game of 2024 for March was Dragon’s Dogma II. Helldivers II continues its reign as the best-selling game of 2024 so far. And just after two months in the market, Helldivers II has become the 7th best-selling Sony-published title of all time.
March 2024 U.S. Video Game Market Highlights from Circana – Projected total US spending on video game hardware, content and accessories gained 4% in March 2024 vs YA, reaching $4.9B. Mobile content spending grew 15%, offseting a 32% drop in hardware. (Mobile source: Sensor Tower) pic.twitter.com/oKDxq7VkUc
— Mat Piscatella (@MatPiscatella) May 1, 2024
Video game analyst Matt Piscatella notes that the success of Helldivers II is partly due to the game also being released on PC. In fact, Helldivers II has been so successful this year that taking the numbers from just PC or PS5 would still make it the best-selling game of the year so far.
And according to Circana’s Player Engagement Tracker, Helldivers II has ranked first in US MAU on Steam each month since launch (including April). Launching Helldivers II on both PlayStation and PC has been nothing short of a massive, resounding success.
— Mat Piscatella (@MatPiscatella) May 1, 2024
Alright. Some folks are (I hope not) intentionally misinterpreting this.
To be clear, just the PS5 version would make Helldivers II the best-selling game in the US YTD. As would just the PC version.
Both versions are massive hits. https://t.co/HDjDtTcX8K
— Mat Piscatella (@MatPiscatella) May 1, 2024
Piscatella revealed that hardware spending fell 32% when compared to a year ago, to $391 million. PlayStation 5, Xbox Series, and Switch spending each declined a minimum of 30% year-on-year. Hardware spending in the first quarter was down 24% from last year.
PlayStation 5 led the hardware market in unit and dollar sales during both March and the first quarter. Nintendo Switch once again finished 2nd in unit sales across both time periods while Xbox Series ranked 2nd in dollars.
— Mat Piscatella (@MatPiscatella) May 1, 2024
Spending on accessories increased 9% in March with the DualSense Edge being the best-selling accessory in dollar sales during both March and the first qurter.