Peter Moore, the current CEO of Liverpool F.C. of the Premier League and previous heavy-hitter of Sega, Microsoft, and EA Sports, is pointing a finger at video games like Fortnite for sub-optimal soccer viewership. Moore claims that his club is in a battle for the millennial male’s attention, with video games acting as a large adversary. As reported by Arabian Business, Moore is concerned with missing out on an entire young generation, as they are more interested in playing video games than watching soccer, both live and on television. “There’s so much pressure on time now and only 24 hours in a day,” says Moore. “There are only so many hours to play Fortnite.”
While there are more likely than not a whole mess of reasons young people aren’t watching as much soccer as generations past, Moore specifically looks to video games and has at least a little experience to back up the claim. Moore was a key player for Sega North America during the Dreamcast era and was eventually COO and president of the North American branch of the company. After leaving Sega, Moore was hired by Microsoft to help Xbox compete with the PS2 and Gamecube. When he left Microsoft, he took a job as head of the sports division at Electronic Arts, and in his final video game position before leaving for the world of professional soccer, Moore was promoted to Chief Competition Officer for the brand new EA competitive gaming division.
Using the experience garnered in the video game industry, Moore says that Liverpool needs to deliver media content in short burst to keep the young people’s attention. “We need to package content in bites of 60 to 90 seconds to keep their engagement.” In addition to shorter bursts of content, he feels it also needs to be tailored to the individual. “That’s something I learned in video games. I can push you all kinds of stuff on particular players, but if you’re only interested in Mohamed Salah, and I don’t know that, my outreach is wasted.” While Moore may need to broaden his scope a bit to pinpoint the lack of youth fan engagement, props to him for taking his outside experience and applying it in a meaningful way.