Japanese Survey Conducted on Customers’ Satisfaction Levels for Nintendo Switch

Nintendo’s newest console, the Switch, has been selling very well. In its first month on the market, the Switch sold 2.74 million units worldwide, including 600,000 units in its home country, Japan. So the console’s sales numbers are good, but do people actually like it? Kotaku recently reported on a survey that was done in Japan on how satisfied customers are with the Switch. Below are the results of that survey.

When asked why customers bought the Switch, 35.7% responded that there was a specific game or games for the Switch that they wanted to play. 16.9% stated that they liked how they could take it on the go and 16.4% said that they always buy new Nintendo consoles. Additionally, 13.3% said they bought the console because they liked the console’s features, 6.6% said they liked the console’s design, 5.9% said they wanted to play with friends, 4.5% said the price was fair and 0.7% gave different reasons for buying the console.

When asked how satisfied they were with the Switch’s performance and functionality, 40.8% claimed they were very satisfied, 44.4% said satisfied, 9.7% were somewhat satisfied, 4.1% were somewhat unsatisfied and 1% were unsatisfied. They were then asked how satisfied they were with the performance and functionality of the Joy-Con controller. 27.9% said very satisfied, 41.2% were satisfied, 20.2% were somewhat satisfied, 9.1% were somewhat unsatisfied and 16% were unsatisfied. Next, they were asked how satisfied they were with the Switch’s current game line up. 9.1% said they were very satisfied, 24% said satisfied, 19.8% said somewhat satisfied, 31.5% said somewhat unsatisfied and 15.5% were unsatisfied.

Lastly, customers were asked to rank their overall satisfaction with the console on a scale from 1 to 100. 1% of respondents reported numbers lower than 10, 0.5% said a number between 11 and 20, 1.5% were between 21 and 30, 0.6% were between 31 and 40, 4% were between 41 and 50, 5% were between 51 and 60, 12.6% were between 61 and 70, 24.7% were between 71 and 80, 27.9% were between 81 and 90 and 22.3% were between 91 and 100.

Overall, it seems that most people (at least in Japan) are pretty satisfied with the Switch. Over 80% of customers said they were either satisfied or very satisfied with the console itself and about 75% of customers said their overall satisfaction level with the console was at 71 or higher. However, satisfaction levels were more mixed for the Joy-Con controller and nearly half of customers were either unsatisfied or somewhat unsatisfied with the current game line up. The latter is likely to change though, as more new games come out, such as Splatoon 2Super Mario Odyssey and Sonic Mania, all slated to come out later this year.

Dylan Siegler: Dylan Siegler has a BA in Creative Writing from the University of Redlands. He has copy edited novels and short stories and is the editor of nearly all marketing materials for RoKo Marketing. In addition to his professional work, Dylan is also working on several of his own projects. Some of these projects include a novel that satirizes the very nature of novel writing as an art and a short film that parodies buddy cop movies. His short story “Day 3658,” a look into a future ten years into a zombie apocalypse, is being published in September of 2017 in Microcosm Publishing’s compilation Bikes in Space IV: Biketopia. His political satire "The Devil's Advocates" is currently available for free (the link to this story can be found on his Facebook page).
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