IKEA is introducing The Co-Worker Game on Roblox, which gives users the opportunity to take on virtual job roles. The game includes both paid and unpaid positions. The Co-Worker Game provides players with the experience of working at IKEA and is set to be released on June 24th.

Developed by the Swedish game design company The Gang, The Co-Worker Game offers players an intriguing glimpse into IKEA’s distinctive career model, characterized by non-linear career paths and lateral moves across various departments. This venture represents IKEA’s first major foray into the mainstream gaming world, providing an immersive experience that allows users to interact with the brand in a novel and engaging way.

IKEA is opening a virtual store in Roblox, where players can also work and earn €14.80/hour pic.twitter.com/uscwLyfEM7

— Dexerto (@Dexerto) June 4, 2024

In The Co-Worker Game, players can realize their home-furnishing dreams while earning real-world compensation. A limited number of paid roles are available within the game, making the opportunity both unique and competitive. Applications for these paid positions are open until Sunday, June 16th.

This innovative approach introduces a new avenue for young people to secure summer employment, reflecting the evolving nature of job opportunities in the 21st century. By merging gaming with real-world job experience, IKEA is pioneering a creative solution that blends entertainment with employment.

Beyond the paid roles, the broader Roblox community, including gamers and IKEA fans, can explore and interact with the expansive virtual IKEA store. Visitors can engage in a variety of activities, such as working in IKEA’s Swedish Food Market and Bistro, where they can manage virtual food items and serve customers. Additionally, players have the opportunity to organize and design spaces using well-known IKEA products, allowing them to creatively experiment with interior design.

The game also features exclusive in-game events and challenges that provide further engagement and rewards, encouraging players to continually explore and interact with the virtual environment. This interactive experience not only entertains but also fosters a deeper connection with the IKEA brand, highlighting its innovative spirit and commitment to engaging with the community in new and exciting ways.