The charitable video game storefront Humble Bundle was acquired today by gaming giant IGN. Initially founded as a quaint operation that offered bundles of games that consumers could pay whatever they wanted for, the company has grown to include book sales, software, and even games developed in-house at Humble Bundle. Now a subsidiary of IGN, the company will apparently go through minimal operational changes, but now sport a greatly increased reserve of resources.
According to the official press release, the Humble Bundle team and CEO Jeffrey Rosen chose IGN “because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity.” Additionally, the company “will keep [their] own office, culture, and amazing team,” which appears to be a significant part of the deal.
In an interview with Gamasutra earlier today, IGN Vice President Mitch Galbraith stated, “If it’s not broken, don’t fix it,” and that they want to give Humble Bundle “the resources they need to keep doing what they’re doing.” In the same interview, Humble Bundle co-founder John Graham also stated, “We want to stick to the fundamentals in the short term. We don’t want to disrupt anything we’re doing right already.” Seeing as both sides considered this an important point in the negotiations, it’s a good sign for anyone who might be concerned about the direction of the organization.
Over the last seven years, Humble Bundle has raised more than $100 million for both independent game developers and a wide range of charities, from the American Red Cross to Wikimedia. As long as the company keeps up its good deeds and IGN doesn’t try to reinvent the wheel too much, it will likely continue to be the most successful and high-profile charitable endeavor in gaming history.