The video game retail company GameStop has launched a new website in May. The website seems to be dedicated to the realm of NFTs. According to Bitcoin.com, GameStop disclosed in April that it was hiring a security analyst that has experience with blockchain technology, cryptocurrency, and NFTs. GameStop’s NFT website didn’t reveal much information until today, when it explicitly says that it is looking for NFT creators: “Calling all creators. Request to be a creator on the GameStop NFT Marketplace. We will open up minting access on a rolling basis.”

The website looks very old-fashioned with an Ethereum-shaped cartridge gradually inserted into a portable gaming device as you scroll down. Once creators decide to sign up for the NFT market, a questionnaire pops up and asks creators a few questions regarding what content they plan to create. It also asks creators for a link to their personal websites. Furthermore, it asks creators if they have created NFTs before and if they have used an Ethereum Wallet before. The website shows an Ethereum smart contract address as well, leading to rumors that GameStop might be working with Loopring. Loopring is an Ethereum token that describes itself as “an open-sourced, audited, and non-custodial exchange protocol”. The smart contract is called “Gamestop” and was created on May 25, 2021. According to Etherscan, There has already been a few transactions sent to ETH. When Loopring CEO Daniel Wang was asked about whether there is a partnership between Loopring and Gamestop, he replied: “I cannot comment on that.”

The website also stores a little Easter Egg page. If you click on the tiny white dot on the top right corner of this website, you will be brought to a new page where a surprise game called “Game On Anon” is hidden. While many still hold ambivalent feelings toward the blockchain technology, companies are beginning to dip their toes into NFTs one after another.