GameCo is a videogame gambling company based in Las Vegas, Nevada. They are known for creating the first-ever skill-based games for retail casinos, like Riches of the Golden Dragon and Mystery of the Secret Temple. Their newest venture is a brand new esports betting brand, iGameCo; offering skill-based iGaming and freeplay gambling on top of esports betting.

The service is geared toward the North American sports betting market, with wagering products available to regulated mobile casinos and sportsbooks around the world. Berlin-based company, GRID, has combined their esports data platform with a desktop and mobile front-end to produce the application which provides odds and trading for regulated esports betting. The two companies have worked together previously to forward esports betting initiatives, one of which integrated GRID’s esports data and streaming solution into North American casino betting products. Despite their experience in the gambling scene, a lot of time and effort was necessary for them to parley that into GameCo’s vision for iGameCo.

Blaine Graboyes, CEO and Co-founder of GameCo, explained this process to Esports Insider, saying “iGameCo is the culmination of years of research and development in combining video games and esports for regulated casinos and we’re proud to bring our leadership in land-based Video Game Gambling to digital casinos and sportsbooks.”

GameCo is partnering with @GRIDesports to bring innovative Esports betting to North American casinos and sportsbooks! #casinos #gaming #eSports https://t.co/1AhvQWNynh

— GameCo LLC (@GameCoLLC) March 25, 2020

GameCo also recently acquired a Casino Service Industry Enterprise License, allowing them to disperse their services and products, including iGameCo, to New Jersey casinos and sportsbooks. The number of gaming licenses they hold in total covers over 25 jurisdictions across North America and Europe. Apart from leveraging their presence in the gambling market, the company promises several unannounced partnerships and programs to be revealed in the coming weeks.