The Call of Duty Endowment is hosting a charity run to raise money for veterans’ employment. Hosting charity runs is not new as a way to raise money and is actually one of the most common fundraisers. The biggest difference between most charity runs and the upcoming run by Call of Duty is that theirs will be taking place within a game.
To celebrate Military Appreciation Month, Activision will be donating $1 for every 10 kilometers that a player runs in Call of Duty: Warzone. The race will take place on Caldera island within the game and run from May 26 until June 3. Activision has pledged to donate up to $1 million, which should not be too hard to accomplish based on how many players are consistently in the Call of Duty game.
There will also be bronze, epic silver, and legendary badges for players who are able to run 25 km, 50 km, and 100 km. Additionally, the game will have a leaderboard available to see the top 100 players that have run the most in-game kilometers. Outside of these prizes, there will not be any other prizes for players other than raising money for the charity.
Director of Marketing for the Call of Duty Endowment Helene Imperiale discussed the charity event and said “Everyone knows about charity runs but we wanted to make it unique to our brand and do it in true Call of Duty fashion and style.” The decision to have an in-game charity event is not common for fundraising but has been used by a few other companies to raise money for donations.