London-based publishing company Sold Out Sales and Marketing has rebranded as Fireshine Games to encompass the company’s growth and values as a physical and digital video game publisher. The company made the announcement today on Twitter and went more in-depth about the reasons behind their rebranding in an interview with GamesIndustry.biz.

Today marks the day we say goodbye to our Sold Out name, and instead introduce ourselves as Fireshine Games! 🔥

A lot has changed in the gaming industry over the past years, so we’re ready to start a new chapter with a brand new name.

New website! 👉 https://t.co/J1fMg40Bha pic.twitter.com/kEVTCrrS2l

— Fireshine Games (@FireshineGames) March 7, 2022

Sold Out Sales and Marketing first launched in 2014, where the company primarily focused on publishing physical video games. Over time, the company has adapted along with the game industry and started delving into the world of digital games. Before their rebranding, they released a handful of physical and digital games like Little Friends: Dogs and Cats, Silt, and Conway: Disappearance at Dahlia View. Now, as Fireshine Games, their rebranding emphasizes the balance between publishing both physical and digital games.

According to Fireshine Games’ new website, the company felt the need to change its name after getting more involved with digital games, as “it’s very difficult for digital games to be Sold Out!” Fireshine Games’ marketing director Sarah Hoeksma also shared the inspiration behind the company’s new name, “Fireshine combines the radiant energy from a primal element and the idea of shining a light on indie games. When we put those words together, the word Fireshine gave us a feeling of warmth and togetherness which felt fitting for the company.” Currently, the company is preparing to launch Core Keeper as their first early access game, where the game reached over 130,000 players during Steam’s Next Fest.

Fireshine Games also assures that they’re keeping their current stance on physical games. “We are not dialing back on our efforts in the boxed business, our focus on physical remains as important today as ever,” says Fireshine’s COO James Cato. “What we have done is put in place a new digital publishing team to grow the digital portfolio which we are really excited about.” Additionally, the company stated that their rebranding won’t affect the physical releases for Rebellion, T17, and Frontier.