My.GAMES, an international gaming company has announced a new deal with developers who choose to distribute their title through the My.GAMES store. The new deal sees a revenue split of 90/10. This would make it one of the lowest divides, even lower than the Epic Game Store’s revenue split of 88/12. The typical split between developers and a distributor is 70/30 as it is with platforms such as Steam and GOG. The new revenue split applies to all purchases that have been made with developers’ own advertising campaigns.

The My.GAMES Store launched in 2019 in beta and provided a platform for all My.GAMES titles such as Conqueror’s Blade and Warface. It has tripled in the number of registered users since launch during Q1 2020. The Store continues to grow offering more than 150 titles from over 50 studios and publishers.

In order for developers to qualify for the new revenue split, developers have to create a link from the My.GAMES Store Developer Account. Afterward, the link can be used in any advertising campaigns through Facebook, Google, streaming channels, and blogs. Purchases made from the link automatically provides 90% of the revenue to the developer. The developer account also is where they can monitor their game’s important metrics like click-through rates, registrations, paying users, and returning user numbers. Utilizing these tools and data, developers can maximize the effectiveness of their campaigns and strive for the higher revenue split.

Talking about the 90/10 split, Head of My.GAMES Store, Rodion Kotelnikov said: “This month marks the one year anniversary of My.Games. We want to celebrate a fantastic first year by sharing our success with our developers. We will increase revenue share to all teams willing to promote their games on our platform. The metadata we provide will give them clear evidence of traffic generated by their marketing strategies.”

The My.Games Store also offers the standard 70/30 split for earnings generated on the platform. The revenue is reinvested into new development of the platform and attracting new users through various activities. “We have put our heart and soul into developing a smart publishing approach for My.GAMES Store, with the goal of being the best platform for both developers and players around the world,” said Vasily Maguryan, My.GAMES CEO. “Although My.GAMES is a year old, our team has been in the games market for over 13 years. During this time, we have worked with hundreds of different companies and developers. This wealth of experience was essential for us when deciding what My.GAMES Store should be like to become one of the most competitive platforms on the market.”