In a press release yesterday, it was announced that gaming hardware company Razer would be partnering up with Chinese tech conglomerate Tencent (specifically Tencent Cloud), “to define the standards for cloud gaming.” The partnership formed due to the increased interest of cloud-based gaming. According to the press release, “potential [cloud gaming] users are expected to reach 124.7 million by 2022,” and the two companies saw their opportunity to hop in together.

With the partnership, the two companies have a few main goals to streamline both their products to the consumer. On the hardware front, Razer will be releasing new gaming hardware by the end of the year that will be compatible with Tencent Cloud gaming solutions. “The two companies will also extend more gaming content to Razer’s other high-performance peripherals and accessories to excite and satisfy the gaming community.” On the software side of things, Tencent’s cloud gaming titles will be integrated with Razer’s technology, including their Chroma enabled devices. Finally, the two companies will be expanding their operations overseas, “connecting Tencent’s vast and famed gaming content with Razer’s expansive global network of users.”

The partnership is not the first time that the two companies have worked together. “The collaboration between Razer and Tencent dates back to the days of Crossfire in 2008, and we are delighted that this relationship has gone from strength to strength with a shared commitment to bringing the best experience to the gamer community,” says Min-Liang Tan, Co-Founder and CEO of Razer. Back in June, Razer was also announced as one of the founding members of the Tencent Global Esports Arena-Tech Alliance, which aims to enhance the Chinese eSports scene. The recently announced partnership will build off the Tencent Global Esports Arena-Tech Alliance as well to “to further enrich the esports ecosystem.”

Tencent, as of late, has been pushing hard with the collaborations, partnering with the Pokemon Company, Riot, and Nintendo just this year alone. The Chinese company looks to add one more the win column with the Razer deal and comes at the perfect time with the massive hype that cloud gaming has as of late.