When it comes to microtransactions in games, companies are usually dead set on their decision and don’t tend to budge or walk it back. And when that happens, fans attempt to unite and call out the company for greedy microtransactions, but it tends to fall on deaf ears, especially with companies such as EA and Ubisoft. But sometimes miracles can happen, and with enough backlash, a company is forced to walk back its decision. It may be rare, but it can happen, and it has now recently happened with EA, no less. EA has now faced major backlash from players over the microtransactions in College Football 27, and people are calling it egregious. It has now worked, as EA announced it will remove all paid progression from the game.

An update from the College Football 27 Team. #CFBGoPlay pic.twitter.com/00b4TZrlPR

— College Football 27 (@EASPORTSCollege) July 11, 2026

When it comes to egregious microtransactions in sports games, EA is one of the worst, right up there with 2K Games. And this new set of microtransactions from EA is crazy, since there was paid progression in Road to Glory and Dynasty, both single-player game modes, and the game was already $70, so it’s no surprise players were angry at EA. And thanks to players organizing a boycott of the game, the movement was led by YouTuber Bordeaux, who started the hashtag “#CFBPlayDontPay,” which began trending across social media. And got EA to finally respond in a tweet on the 10th of July. “Your feedback on Road to Glory and Dynasty is that we’ve missed the mark with the introduction of paid progression options.” They acknowledged that they had missed the mark and would walk it back.

“This was added independent of deeper mode progression with the aim to give players more choice … tomorrow morning, we will remove all paid progression options from Road to Glory and Online Dynasty.”

It’s not every day you see a victory against a greedy company, but when it happens, it shows the masses that to effect change, you must use your voice and vote with your wallet to stop these corporations from taking advantage of these amazing IPs. In the final message of the tweet, EA said: “Our goal for live service plans in CFB28 and beyond will be to deliver valuable features and content with greater transparency and communication.” So, in the end, the players won, but it’s still a bit troublesome, as stated: “We’ve missed the mark with the introduction of paid progression options.” Insinuating that the problem was how they introduced it, not the actual paid progression, which means they got caught and will try again discreetly. Either way, a major win for fans of College Football 27, and I hope to see more backlash against predatory microtransactions.