Today, Chick-fil-A launched a new video game called Code Moo: A Chick-fil-A Original Game. The Atlanta-based restaurant known for its chicken sandwiches is giving its fans a great incentive to interact with the company’s iconic cows, especially rewards members.

Code Moo: A Chick-fil-A Original Game launched earlier today. The game has weekly missions released on Wednesdays where Chick-fil-A loyalty members can help the restaurant’s signature cows sabotage their opponents, Circus Burger. Circus Burger is a fictional brand that debuted in 2019 where the cows took over as Chick-fil-A’s boardroom members. Every Wednesday, 2.5 million food rewards will be released for those playing Code Moo: A Chick-fil-A Original Game to obtain: free nuggets, waffle potato fries, chicken sandwiches and many more bonuses. There will also be weekly opportunities for loyalty members to participate in sweepstakes where players compete in challenges for a chance to win prizes like free Chick-fil-A for a year and a trip for two to the 2024 College Football Playoff National Championship game. Code Moo: A Chick-fil-A Original Game is available here.

Chick-fil-A released the mobile game in the hope of garnering more customers that have a Chick-fil-A One membership and prospective loyalty members. In fact, Chick-fil-A’s mobile app is the fifth most downloaded in the Quick Service Restaurant segment. These numbers motivate the company to step into the video game space by launching Code Moo: A Chick-fil-A Original Game.

Furthermore, Chick-fil-A is celebrating the launch of their group of cows with their The Cow Collection. It is the third line of merchandise line from the restaurant chain that has beach towels, visors, paddleball, and more. It will become available to the public June 26th through this link while supplies last. Not only that, but the cows will have an animated short film to release in July along with the debut of Chick-fil-A’s first board game, Cow Party.

“The Chick-fil-A cows have been a beloved part of the brand for nearly three decades and carry a contagious spirit everywhere they go, reminding our guests to laugh and appreciate the little things around them. We’re excited to have the cows back — so much so that we’re letting them take charge this summer. It’s time to sit back, relax and enjoy the fun they’re cooking up for all our guests,” Joe Saracino, senior vice president of brand, advertising and media, said in a statement.

Chick-fil-A’s cows debuted on a billboard back in 1995 with the “Eat Mor Chikin” tagline and was created by The Richards Group. Then, the cows made their first televised commercial appearance in 1997 and has been a long running campaign for the past twenty-six years. The Chick-fil-A campaign has been recognized throughout the years with awards from Effie and Cannes & OBIE; the cows were even inducted into Madison Avenue’s Advertising Walk of Fame.